001 — The Challenge
Trust Gap Online
Downs Law Group had strong courtroom results but their website didn't show it. Potential clients couldn't easily find their practice areas, and the site didn't feel credible enough to earn a consultation request.
No Trust Signals
Site looked outdated. No attorney profiles, no case results, no social proof.
Buried Practice Areas
Visitors couldn't find the specific legal services they needed. Navigation was confusing.
No Lead Capture
No consultation forms, no click-to-call, no chat. Losing leads to firms with better intake.
002 — What We Did
Credibility-First Rebuild
Website Redesign
Clean, professional site with clear practice area pages, attorney bios, and prominent consultation CTAs.
Content Strategy
Practice area content organized around real client questions. Built to rank and convert.
Technical SEO
Dedicated pages for each practice area, schema markup, and site speed work for long-term rankings.
003 — Results