Marketing Glossary
Every marketing term you need to know, explained simply.
001 — Browse
Marketing Terms A-Z
A
Running two versions of an ad, page, or email to see which one performs better. The winner gets used going forward.
A short description added to an image so search engines and screen readers can understand what it shows.
The average dollar amount spent per order. Higher AOV means more revenue from the same number of customers.
Figuring out which marketing channel or touchpoint led to a conversion. Helps you know where to spend your budget.
B
Marketing or selling products and services to other businesses rather than individual consumers.
Marketing or selling directly to individual consumers rather than other businesses.
A link from another website pointing to yours. Quality backlinks boost your search engine rankings.
The percentage of visitors who leave your site after viewing only one page. Lower is better.
The value your brand carries in the market. Strong brand equity means people trust you and pay more for your products.
C
How much it costs to win one new customer. Total marketing spend divided by new customers gained.
Software for building and managing websites without writing code. WordPress, Shopify, and Webflow are common examples.
Creating useful content (blogs, videos, guides) to attract and engage your target audience instead of pushing ads.
When a visitor takes the action you want — buying, signing up, filling out a form, or calling.
The percentage of visitors who take your desired action. If 100 people visit and 3 buy, your conversion rate is 3%.
How much you pay each time someone clicks your ad. Lower CPC means cheaper traffic.
The cost for 1,000 ad impressions. Used to compare the cost of display and social ads.
The practice of improving your website or landing pages to get more visitors to convert.
The percentage of people who click your ad or link after seeing it. Higher CTR means your message resonates.
D
A score (1-100) that predicts how well a website will rank in search results. Built through quality backlinks and content.
A series of pre-written emails sent automatically over time to nurture leads toward a sale.
E
Using software to send emails automatically based on triggers like signups, purchases, or inactivity.
The percentage of your audience that interacts with your content through likes, comments, shares, or clicks.
F
The path a customer takes from first hearing about you to making a purchase. Usually: awareness, interest, decision, action.
G
Google's current analytics platform for tracking website and app traffic, user behavior, and conversions.
Your free Google listing that shows in Maps and local search results. Critical for local businesses.
Targeting ads to people within a specific geographic area, like a neighborhood or a competitor's location.
I
The number of times your ad or content is displayed. Does not mean someone clicked — just that they saw it.
When Google adds your web page to its database so it can show up in search results.
K
A word or phrase people type into Google. Targeting the right keywords puts you in front of the right audience.
A specific metric you track to measure success. Examples: revenue, leads, traffic, conversion rate.
L
A standalone page built for one specific goal — usually getting visitors to fill out a form or make a purchase.
A person or business that has shown interest in your product or service by providing their contact info.
A free resource (ebook, checklist, template) offered in exchange for someone's email address.
Optimizing your online presence to show up in local search results and Google Maps for your area.
The total revenue a customer brings in over their entire relationship with your business.
M
The short summary that shows under your page title in Google results. Should be under 160 characters.
N
Making sure your Name, Address, and Phone number are identical across all directories and listings.
O
Visitors who find your site through unpaid search results, not ads. The goal of SEO.
P
An ad model where you pay each time someone clicks your ad. Google Ads and Meta Ads are the biggest PPC platforms.
R
Showing ads to people who already visited your website or engaged with your content. Keeps you top of mind.
Revenue earned for every dollar spent on ads. A ROAS of 4x means $4 back for every $1 spent.
The profit you make relative to what you spent. If you spend $1,000 and make $5,000, your ROI is 400%.
S
Structured data added to your website code that helps Google understand your content and show rich results.
The practice of improving your website to rank higher in Google search results and get more organic traffic.
The page you see after searching on Google. Ranking higher on the SERP means more visibility and clicks.
Evidence that other people trust you — reviews, testimonials, case studies, follower counts, and client logos.
T
Optimizing your website's backend — site speed, mobile-friendliness, crawlability, and structured data.
U
Content created by your customers or fans — reviews, social posts, photos, and videos featuring your brand.
User Interface (how it looks) and User Experience (how it works). Good UI/UX means your site is easy to use and looks great.
Tags added to URLs that track where your traffic comes from. Helps you see which campaigns and channels drive results.
Search results
Running two versions of an ad, page, or email to see which one performs better. The winner gets used going forward.
A short description added to an image so search engines and screen readers can understand what it shows.
The average dollar amount spent per order. Higher AOV means more revenue from the same number of customers.
Figuring out which marketing channel or touchpoint led to a conversion. Helps you know where to spend your budget.
Marketing or selling products and services to other businesses rather than individual consumers.
Marketing or selling directly to individual consumers rather than other businesses.
A link from another website pointing to yours. Quality backlinks boost your search engine rankings.
The percentage of visitors who leave your site after viewing only one page. Lower is better.
The value your brand carries in the market. Strong brand equity means people trust you and pay more for your products.
How much it costs to win one new customer. Total marketing spend divided by new customers gained.
Software for building and managing websites without writing code. WordPress, Shopify, and Webflow are common examples.
Creating useful content (blogs, videos, guides) to attract and engage your target audience instead of pushing ads.
When a visitor takes the action you want — buying, signing up, filling out a form, or calling.
The percentage of visitors who take your desired action. If 100 people visit and 3 buy, your conversion rate is 3%.
How much you pay each time someone clicks your ad. Lower CPC means cheaper traffic.
The cost for 1,000 ad impressions. Used to compare the cost of display and social ads.
The practice of improving your website or landing pages to get more visitors to convert.
The percentage of people who click your ad or link after seeing it. Higher CTR means your message resonates.
A score (1-100) that predicts how well a website will rank in search results. Built through quality backlinks and content.
A series of pre-written emails sent automatically over time to nurture leads toward a sale.
Using software to send emails automatically based on triggers like signups, purchases, or inactivity.
The percentage of your audience that interacts with your content through likes, comments, shares, or clicks.
The path a customer takes from first hearing about you to making a purchase. Usually: awareness, interest, decision, action.
Google's current analytics platform for tracking website and app traffic, user behavior, and conversions.
Your free Google listing that shows in Maps and local search results. Critical for local businesses.
Targeting ads to people within a specific geographic area, like a neighborhood or a competitor's location.
The number of times your ad or content is displayed. Does not mean someone clicked — just that they saw it.
When Google adds your web page to its database so it can show up in search results.
A word or phrase people type into Google. Targeting the right keywords puts you in front of the right audience.
A specific metric you track to measure success. Examples: revenue, leads, traffic, conversion rate.
A standalone page built for one specific goal — usually getting visitors to fill out a form or make a purchase.
A person or business that has shown interest in your product or service by providing their contact info.
A free resource (ebook, checklist, template) offered in exchange for someone's email address.
Optimizing your online presence to show up in local search results and Google Maps for your area.
The total revenue a customer brings in over their entire relationship with your business.
The short summary that shows under your page title in Google results. Should be under 160 characters.
Making sure your Name, Address, and Phone number are identical across all directories and listings.
Visitors who find your site through unpaid search results, not ads. The goal of SEO.
An ad model where you pay each time someone clicks your ad. Google Ads and Meta Ads are the biggest PPC platforms.
Showing ads to people who already visited your website or engaged with your content. Keeps you top of mind.
Revenue earned for every dollar spent on ads. A ROAS of 4x means $4 back for every $1 spent.
The profit you make relative to what you spent. If you spend $1,000 and make $5,000, your ROI is 400%.
Structured data added to your website code that helps Google understand your content and show rich results.
The practice of improving your website to rank higher in Google search results and get more organic traffic.
The page you see after searching on Google. Ranking higher on the SERP means more visibility and clicks.
Evidence that other people trust you — reviews, testimonials, case studies, follower counts, and client logos.
Optimizing your website's backend — site speed, mobile-friendliness, crawlability, and structured data.
Content created by your customers or fans — reviews, social posts, photos, and videos featuring your brand.
User Interface (how it looks) and User Experience (how it works). Good UI/UX means your site is easy to use and looks great.
Tags added to URLs that track where your traffic comes from. Helps you see which campaigns and channels drive results.
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