Miami, Florida

Data & Reporting

Dashboards that clarify. Data that directs. Insights that fuel growth.

1B+
Data Points Processed
100+
Dashboards Built
30%
Avg Efficiency Gain

001 Skills

What We Track & Analyze

01

Google Data 4 Setup & Migration

Full GA4 setup, migration from Universal Analytics, and proper event tracking configuration.

02

Custom Dashboard Builds

Custom dashboards in Looker Studio, Tableau, or your preferred platform tailored to KPIs that matter.

03

Attribution Modeling & Multi-Touch

Smart attribution models that reveal which contact points truly win more sales and revenue.

04

Marketing Mix Modeling

Statistical analysis of channel speed to optimize budget allocation and predict outcomes.

05

Tag Handling & Tracking Implementation

GTM setup, pixel handling, and event tracking across all platforms and channels.

06

Data Charts & Storytelling

Transform raw data into compelling narratives that drive decisions and align stakeholders.

The Cafecito Bytes Data Approach

01

Actionable Over Vanity

We focus on metrics that directly impact revenue and growth, not inflated vanity numbers that look good in reports.

02

Cross-Platform Unification

Unify data from all channels into single-source-of-truth dashboards that show true speed and channel overlap.

03

Real-Time Reach

Set up alerts and live dashboards so you can catch issues and chances faster than your competitors.

04

Revenue Attribution

Track actual ROI and attribution to see which ads, channels, and tactics drive bottom-line brand results.

003 Process

Our Implementation Roadmap

01

Audit & Data Assessment

Review current tracking setup, find gaps, and assess data quality across all platforms and contact points.

02

Architecture & Implementation

Set up GA4, configure event tracking, establish tagging standards, and link data connectors.

03

Dashboard & Reporting

Build custom dashboards aligned to KPIs, create auto reports, and establish data governance.

04

Training & Tuning

Teach your team how to use dashboards, interpret data, and always optimize tracking and analysis.

004 Tools & Platforms

Our Data Stack

01

Google Data 4

Web & app tracking

02

Looker Studio

Dashboard & reporting

03

Tableau

Advanced charts

04

Segment

Customer data platform

05

Google Tag Manager

Tag & event handling

06

Mixpanel

Product analytics

07

HubSpot

CRM & attribution

08

Supermetrics

Data aggregation

005 Industries

Who We Help Track Data

01

Real Estate

Lead tracking, deal attribution, and sales funnel reach.

02

E-Commerce

Revenue tracking, product performance, and customer lifecycle.

03

SaaS

Sales Lift metrics, retention analytics, and cohort analysis.

04

Healthcare

Patient acquisition, HIPAA-compliant reporting, compliance tracking.

05

Hotels

Booking metrics, guest behavior, and marketing ROI tracking.

06

Food & Bev

Order tracking, customer repeat behavior, and location analytics.

008 FAQ

Common Data Questions

GA4 is event-based (tracks actions), while UA was session-based. GA4 better tracks cross-device journeys, has improved attribution, and integrates directly with BigQuery for advanced analysis. Google has sunset UA as of July 2023.
We set up proper consent handling, anonymization techniques, and ensure compliance with GDPR, CCPA, and industry regulations. We configure GA4 to respect user privacy settings and minimize PII collection.
Pricing depends on scope—setup can range from $2-10K depending on complexity. Ongoing handling and dashboard building are typically $1-3K/month. We offer package pricing and can scale based on your needs.
Basic GA4 setup takes 2-4 weeks. Full setups with custom events, dashboards, and training typically take 6-8 weeks. Ongoing tuning is a steady process.
Yes. We focus on migrating from UA to GA4, migrating from other data platforms, and can often recover historical data when possible for continuity.
Absolutely. We link GA4, Segment, and other platforms with HubSpot, Salesforce, Shopify, and custom CRMs for unified customer data and cross-platform attribution.

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